What is Sanrio?
Hello Kitty
Sanrio Co., Ltd. (株式会社サンリオ, Kabushiki-kaisha Sanrio) is a Japanese company that designs and licenses branded characters. Their products include stationery, school supplies, gifts and accessories. Sanrio's best known character is Hello Kitty, a white cat with red bow and no visible mouth, one of the most successful marketing brands in the world.